Rosyardi, Nabila Rizkika Ramadhani (2023) Bisnis Produk Olahan Daun Kelor (Moringa oleifera Lam.) Dalam Perspektif Konsumen. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
When the Covid 19 pandemic occurred in 2020 health became one of the important things for all mankind, researchers from various parts of the world reported that moringa leaves have antiviral potential which has been proven in vitro tests that moringa leaves are more effective against influenza viruses so that moringa leaves become known again by the people of Indonesia and abroad as an alternative to herbal medicines and herbs. This study aims to identify consumer knowledge of moringa leaves and their processed products, as well as to analyze the reasons consumers buy and consume moringa leaf processed products. The type of research used is phenomenology-based qualitative descriptive with Accidental Sampling data collection techniques carried out by distributing questionnaires. The number of respondents in this study as many as 30 people with the criteria of customers who have purchased and consumed processed products moringa leaves. The Data were processed using Miles and Huberman analysis which tested its validity in accordance with Moleong theory. The results of this study indicate that 1) not all consumers know and understand about moringa leaves and processed products. 2) The Better a person realizes the importance of maintaining health and maintaining the condition of the body to stay fit, the higher the person's interest in buying and consuming moringa leaf processed products.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | - Nabila Rizkika Ramadhani Rosyardi | ||||||||||||
| Date Deposited: | 01 Aug 2023 04:13 | ||||||||||||
| Last Modified: | 01 Aug 2023 04:13 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16606 |
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