Tripambudi, Bagus Wahyu (2023) PENGARUH CITRA MEREK DAN EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN SUPERMIE DI KABUPATEN GRESIK. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The phenomenon of this research was taken on the Top Brand Index (TBI) website and you can see instant noodles supermie occupies the lowest position. This phenomenon can be seen from the TBI table that supermie occupies the bottom position and the phenomenon shows a decrease in sales in the last 3 years. Illustrate that supermie instant noodles have brand image and advertising effectiveness on decisions purchases on supermie instant noodles. The purpose of this study was to determine the effect of brand image and advertising effectiveness on purchasing decisions of Supermie instant noodles in Gresik Regency. This research method uses quantitative method. The population of this study were residents of Gresik Regency who had consumed supermie instant noodles with a sample of 100 respondents. Sampling method using convenience sampling. The analytical test tool used is Partial Least Square (PLS) software. Questionnaire online which is done by utilizing Google Form as a measuring tool that is applied internally this research. Based on statistical calculations, researchers found that brand image and advertising effectiveness can influence the purchase decision of supermie instant noodles significantly
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Bagus Wahyu Tripambudi | ||||||||
| Date Deposited: | 01 Aug 2023 09:11 | ||||||||
| Last Modified: | 01 Aug 2023 09:11 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16577 |
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