Musyaddad, Muhammad iqbal (2023) PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA COFFEESHOP SINESTESA (Studi Pada Pelanggan Coffeeshop SINESTESA PATI). Undergraduate thesis, UPN VETERAN JAWA TIMUR.
|
Text (Cover)
1642010069_COVER.pdf Download (850kB) | Preview |
|
|
Text (Bab 1)
1642010069_BAB 1.pdf Download (212kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
1642010069_BAB 2.pdf Restricted to Registered users only until 24 July 2026. Download (635kB) |
|
|
Text (Bab 3)
1642010069_BAB 3.pdf Restricted to Registered users only until 24 July 2026. Download (596kB) |
|
|
Text (Bab 4)
1642010069_BAB 4.pdf Restricted to Registered users only until 24 July 2026. Download (676kB) |
|
|
Text (Bab 5)
1642010069_BAB 5.pdf Restricted to Registered users only until 24 July 2026. Download (303kB) |
|
|
Text (Daftar pustaka)
1642010069_DAFTAR PUSTAKA.pdf Restricted to Registered users only until 24 July 2026. Download (499kB) |
|
|
Text (Lampiran)
1642010069_LAMPIRAN.pdf Restricted to Registered users only until 24 July 2026. Download (339kB) |
Abstract
ABSTRACT MUHAMMAD IQBAL MUSYADDAD, THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON CUSTOMER LOYALTY OF COFFEESHOP SINESTESA PATI. Along with the development of companies in the field of food and beverages, various restaurants and cafes have emerged that are increasingly found in various regions. This makes the company must be able to compete with their competitors. Companies are required to provide a good image and service in order to meet customer expectations. This can affect customer loyalty and can attract new customers. This study used quantitative methods and the population in this study amounted to 60 respondents taken from customers of Sinestesa Pati coffeeshop. The analysis methods used are validity tests, reliability tests, classical assumption tests, multiple linear analysis and hypothesis tests. The results of this study can be concluded that brand image and service quality have a positive effect on customer loyalty at Sinestesa Pati coffeeshop. In this study, it was found that the brand image variable did not simultaneously affect the customer loyalty variable at Sinestesa Pati coffeeshop. In contrast to the service quality variable obtained, the result is that the service quality variable simultaneously affects the customer loyalty variable at Sinestesa Pati coffeeshop. As for brand image variables and service quality variables, it was found that these two variables had a partial effect on customer loyalty variables at Sinestesa Pati coffeeshop. Keywords: Brand Image, Service Quality and Customer Loyalty.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Muhammad iqbal Musyaddad | ||||||||
| Date Deposited: | 24 Jul 2023 02:44 | ||||||||
| Last Modified: | 24 Jul 2023 02:44 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16071 |
Actions (login required)
 |
View Item |