Melanie, Melanie (2020) FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MENGGUNAKAN INTERNET BANKING DI. Other thesis, UPN"VETERAN" JATIM.
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Abstract
The banking sector has grown rapidly and dominates economic activity in Indonesia. In the past, banks competed for expansion by opening branches to be close to their customers, and vice versa. However, during these two decades, transactions in branches have not become customers' choices. It was driven by the development of digital technology. This made banks begin to switch to developing banking services with a digital touch, for example internet banking. Internet banking provides benefits for banks and for customers. Although internet banking provides benefits, there are still many customers who are not yet interested in using internet banking. Risk factors, trust factors and ease of use factors are factors that are considered by customers in deciding to use internet banking. Based on this background, this research is used to find out the factors that influence the customer's decision to use internet banking. This research uses analysis techniques in the form of factor analysis. The data used are primary data. The sample used was 100 respondents. The number of variables studied was 18 variables. Data from respondents is processed by SPSS 13. The result of this research showed that there were 4 factors that influenced customer decisions to use internet banking, namely the security factor of money transferred with eigen value 8,023, the effective and efficient factor with eigen value 1,774, the magnitude of risk factor with eigen value 1,226 and the flexible use factor with eigen value 1,180. Keyword : Internet banking, the security factor of the money being transferred, the effective and efficient factor, the magnitude of the risk factor, the flexible usage factor
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Economics | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 28 May 2021 01:52 | ||||||||
| Last Modified: | 28 May 2021 01:52 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1581 |
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