Nurivananda, Shahnaz Maulidya (2023) PENGARUH CONTENT MARKETING DAN LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI MEDIA SOSIAL TIKTOK (Studi Pada Konsumen Generasi Z @Scarlett_Whitening Di Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The success of business people in marketing products on digital platforms depends on how they create attractive and persuasive marketing strategies. The importance of planning the appeal of Content Marketing and Live Streaming in marketing products can help consumers understand the products they want to buy, so that they can lead to purchasing decisions. This study aims to determine the effect of Content Marketing and Live Streaming on Purchase Decisions after the big blind due to the Covid-19 pandemic on the social media application TikTok. Keywords : Content Marketing, Live Streaming, Purchase Decision
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Shahnaz Maulidya Nurivananda | ||||||||
| Date Deposited: | 21 Jul 2023 07:08 | ||||||||
| Last Modified: | 21 Jul 2023 07:08 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/15738 |
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