Madjid, Bagus Kurnia Sandy (2023) PENGARUH KAMPANYE #BERKAINITUKEREN TERHADAP PENGGUNAAN KAIN TRADISIONAL PADA GEN Z (Studi Kuantitatif pada Followers Instagram @Pemudaberkain.sub). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to find out whether the #BerkainituKeren campaign carried out by the Pemuda Berkain Surabaya has a significant influence on the use of traditional fabrics in generation Z followers of the Instagram account @pemudaberkain.sub. This study uses quantitative methods to determine causal relationships or is called association-correlation type research. The sampling technique uses simple random sampling using Google Forms in the data collection process. Data processing is done with the help of SPSS and Microsoft Excel. Based on the results of the study concluded that the #BerkainituKeren campaign had a significant influence on the use of traditional cloth in generation Z on Instagram @pemudaberkain.sub.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Bagus Kurnia Sandy Madjid | ||||||||
| Date Deposited: | 18 Jul 2023 08:23 | ||||||||
| Last Modified: | 18 Jul 2023 08:23 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/15434 |
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