Fitriya, Shintiya Gebi (2023) RESEPSI REMAJA PEREMPUAN SURABAYA TERHADAP STANDAR KECANTIKAN DALAM IKLAN CITRA “RAGAM CANTIK INDONESIA”. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
19043010060-cover.pdf Download (593kB) | Preview |
|
|
Text (BAB 1)
19043010060-bab1.pdf Download (299kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB 2)
19043010060-bab2.pdf Restricted to Registered users only until 15 July 2025. Download (245kB) |
|
|
Text (BAB 3)
19043010060-bab3.pdf Restricted to Registered users only until 15 July 2025. Download (150kB) |
|
|
Text (BAB 4)
19043010060-bab4.pdf Restricted to Registered users only until 15 July 2025. Download (513kB) |
|
|
Text (BAB 5)
19043010060-bab5.pdf Download (139kB) | Preview |
|
|
Text (Daftar Pustaka)
19043010060-daftarpustaka.pdf Download (147kB) | Preview |
|
|
Text (Lampiran)
19043010060-lampiran.pdf Restricted to Repository staff only until 15 July 2025. Download (665kB) |
Abstract
Since ancient times beauty product advertisements have always been constructed with models who have white skin and ideal bodies. Today it seems that there is a shift in the meaning of beauty that is inclusive and unlimited. One of them is through the Citra advertisement "Ragam Cantik Indonesia". The advertisement features models with different skin colors, hair types, and various other physical characteristics. This study aims to examine how the audience (adolescent girls) in Surabaya interpret the concept of beauty standards in the Citra advertisement "Ragam Cantik Indonesia". This study used a qualitative research method with a reception analysis approach from Stuart Hall. In the process of interpreting meaning, Stuart Hall divides the audience into three positions, namely Dominant Hegemony, Negotiation, and Opposition. This study shows the results that each informant has a different meaning or interpretation of the results. Furthermore, this study also classifies the results of the interpretation of informants based on Stuart Hall's encoding-decoding theory. The results show that of the seven informants, there are five informants who enter the Hegemonic Dominant position, two informants in the Negotiation position. Researchers did not find any informants in the Opposition position.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Shintiya Gebi Fitriya | ||||||||
| Date Deposited: | 17 Jul 2023 06:32 | ||||||||
| Last Modified: | 17 Jul 2023 06:32 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/15314 |
Actions (login required)
 |
View Item |