Laksono, Achmad Singgih (2023) Implementasi CSR MNC dalam Health Security: Studi Kasus Unilver dalam Menangani COVID-19 di Inodonesia Tahun 2020-2022. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
A calamity of the COVID-19 outbreak that hit Indonesia has caused an imbalance in the health security of its people. In minimizing this, what is in the country must try as much as possible to help restore the situation, including multinational companies in their implementation, implementing CSR to restore health security. According to Archie Carroll, there are four pillars of CSR, namely philatropic responsibility, ethical responsibility, legal responsibility and economic responsibility. Unilever is one of the MNCs that has product trust from the public. Apart from products that support health, Unilever also often conducts community empowerment activities regarding maintaining health. Unilever does not remain silent about COVID-19 that has hit Indonesia, Unilever implements CSR philanthropic responsibility by donating products and funds to help people restore hope for recovery, empowering people to build new mindsets and building infrastructure to support communities to realize health security sustainable. After approximately 2 years until COVID-19 was declared over, Unilever has succeeded in changing people's habits to become more independent and have good habits in maintaining health. Keyword : MNC, Philanthropic responsibility, health security
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | J Political Science > JZ International relations | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of International Relations | ||||||||
| Depositing User: | Achmad Singgih Laksono | ||||||||
| Date Deposited: | 13 Jul 2023 08:23 | ||||||||
| Last Modified: | 13 Jul 2023 08:23 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/15264 |
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