Alfansyah, Fariz Hammad (2023) ANALISIS BISNIS KOMODITAS SAMBILOTO SEBAGAI “OBAT HERBAL” DALAM PERSPEKTIF KONSUMEN. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
The COVID-19 pandemic has brought major changes in the order of people's lives, including the economic aspect. causing people to have to manage spending and even have to stop using a product or suppress habits that have to issue a budget. This study The aims of this study were to identify Sambiloto as an herbal-based medicine, Analyze consumer perceptions in buying and consuming Sambiloto preparations to increase endurance, Analyze the factors that influence consumers in buying and consume Sambiloto preparations and Analyze efforts to increase Sambiloto sales as a herbal based medicine. The data analysis method used to analyze Identification, Consumer Perceptions, and Efforts is descriptive qualitative, and the influencing factors use multiple linear regression analysis. Research results Identification based on several literatures, websites, interviews, Sambiloto plants have andrographolide content which can act as an immunostimulant that can increase the work of the immune system when the immune system decreases. , the benefits of processed Sambiloto products agree, the price of processed Sambiloto products agrees, considerations in consuming processed Sambiloto products agree and the length of time in consuming processed Sambiloto products agree. The results of the research on the variables Knowledge (X_1), Benefits (X_2), Habits (X_3), Price (X_4) and Easy to Obtain (X5) as well as Efforts to increase sales, namely aspects of product, price, promotion and place. Keywords: Business Analysis, Sambiloto and Herbal Medicine
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Fariz Hammad Alfansyah | ||||||||||||
| Date Deposited: | 12 Jul 2023 03:53 | ||||||||||||
| Last Modified: | 12 Jul 2023 03:53 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/15164 |
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