Novitasari, Intan (2023) Hubungan Ekuitas Merek dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada Coffee Shop Jokopi Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (COVER)
COVER.pdf Download (769kB) | Preview |
|
|
Text (BAB 1)
BAB 1.pdf Download (113kB) | Preview |
|
|
Text (BAB 2)
BAB 2.pdf Download (233kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB 3)
BAB 3.pdf Restricted to Registered users only until 10 July 2025. Download (249kB) |
|
|
Text (BAB 4)
BAB 4.pdf Restricted to Registered users only until 10 July 2025. Download (321kB) |
|
|
Text (BAB 5)
BAB 5.pdf Download (29kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf Download (177kB) | Preview |
|
|
Text (LAMPIRAN)
LAMPIRAN.pdf Restricted to Registered users only until 10 July 2025. Download (703kB) |
Abstract
Jokopi is one of the coffee shops in the city of Surabaya which has contemporary coffee drink products. At present the coffee shop business that sells various brands of coffee drink products is increasingly widespread in the city of Surabaya, therefore business competition is one of the problems faced by Jokopi's coffee shop. This study aims to analyze the relationship between brand equity and customer satisfaction on customer loyalty at the Jokopi coffee shop in Surabaya. Sampling method using Accidental sampling. Research respondents amounted to 50 coffee product buyers in Jokopi. The research data were processed using the SEM-PLS method using WarpPLS 7.0 Soft Ware. The results showed that brand equity and customer satisfaction had a positive and significant relationship to customer loyalty. This means that products from the Jokopi coffee shop can attract consumers to always be loyal to buy products at the Jokopi coffee shop Surabaya.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | INTAN NOVITASARI | ||||||||||||
| Date Deposited: | 10 Jul 2023 07:47 | ||||||||||||
| Last Modified: | 10 Jul 2023 07:47 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/15135 |
Actions (login required)
 |
View Item |