Ikrimah, Nurid Dian (2023) Pengaruh Perceived Quality dan Perceived Risk terhadap Minat Beli Produk Private Label Alfamidi. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
An entrepreneur must be able to read the targeted market deeply and accurated to maximize sales volume because consumer perception is very influential on business continuity and is very difficult to assess. Increased sales volume can greatly benefit from perception, especially if customer testimonials are included. Consumers will assess the quality and dangers of private label goods before making a purchase choice. This research was aimed to knowed the effect of perceived quality and perceived risk on purchase intention. Use for sampling method with total sample of 50. Data were analyzed using Structural Equation Modeling (SEM)-Partial Least Square (PLS) with WarpPLS 7.0 software. The result showed (a) perceived quality (X1) has a positive and significant effect on purchase intention (Y) with a path coefficients value of 0.282 and a p-value of <0.001. (b) perceived risk (X2) has a negative and significant effect on purchase intention (Y) with a path coefficients value of -0.460 and a p-value of <0.001. (c) the coefficient of determinated (R²) of the purchase intention variable was be explained by the variables of perceived quality and perceived risk of 0.670 or 67% while the rest is explained by other variables outside the research.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | NURID DIAN IKRIMAH | ||||||||||||
| Date Deposited: | 04 Jul 2023 03:55 | ||||||||||||
| Last Modified: | 04 Jul 2023 03:55 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/14996 |
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