Arrasyid, Hafid (2018) “PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI “JAJANAN SEBLAK” MAMAYANG DI SEDATI (SIDOARJO). Other thesis, UPN "VETERAN" JATIM.
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Abstract
analysis method used in this study quantitative descriptive method, simultaneous This study aimed to analyze the effect of the decision variables posed by consumers of the product variable, the variable price, location variables and variable promotion of consumer decision in buying electronic products Mamayang's hawker snacks. This study using purposive sampling technique then selected sample of 100 people and the object of this study is that mebeli consumer electronics products at Mamayang's hawker snacks. The analysis and partial (multiple linear regression analysis using SPSS. Based on the results of the analysis of multiple linier regression then it can be determined that free variables are simultaneously examined have a significant influence on the buying decision variables, while partially indicate that the variable products, variable pricing, and promotional variable has no effect significantly to the purchase decision variables, only the variable location that has a significant influence on the purchase decision variables. Variable locations have the most significant influence on purchasing decisions. While most small product variables significantly influence the purchase decision. Not all independent variables or independent variables influence, so it can be concluded that the only variable that affects the location of simultaneously against the decision to buy the product at Mamayang's hawker snacks. Keywords: Purchasing Decision, Product Variables, Variable Rates, Variable Area, Variable Promotion
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 25 May 2021 04:38 | ||||||||
| Last Modified: | 25 May 2021 04:38 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1496 |
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