ASTUTI, KARINA DWI (2019) ANALISIS VARIABEL YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN TELKOMSEL INTERNET MOBILE. Other thesis, UPN "VETERAN" JATIM.
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Abstract
This study is based on information technology and development in Indonesia that is ever increasing, so that this state of affairs makes a great opportunities for telecommunications service providers the perpetrators in Indonesia. Business organizations need to apply marketing mix marketing strategy so that it can run smoothly and increase sales as well as its users. Researchers using telecommunication Telkomsel as objects of research. The purpose of this research is to know the influence of marketing mix (product, price, promotion and distribution) decisions against consumers in using Telkomsel mobile internet either simultaneously or partial. The study methods used in this research is to use a type of quantitative research with a sample of as many as 100 people. Using the technique of Stratified Sampling with a student population of social and political sciences of Pembangunan Nasional "Veteran" ,East Java University where the results obtained using the formula Slovin. Analytical techniques used in this study is the analysis of multiple linear regression. The results showed that in determining the decision using Telkomsel mobile internet was influanced by the variable product, price, promotion and distribution. Based on the results of a test of the hypothesis that is a test of the F test and t, obtained the result that simultaneously or together the product, price, promotion and distribution has significant effects against the decision of consumers use Telkomsel mobile internet. Partially, the obtained results that product, price, promotion and distribution of influential significantly to consumer decisions using Telkomsel mobile internet. Keywords: Marketing Mix, Consumer Decision
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 25 May 2021 04:37 | ||||||||
| Last Modified: | 25 May 2021 04:37 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1494 |
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