Zahwa, Salsabilla Cantika Sujarwoputri (2023) PERANCANGAN RE-BRANDING PRODUK OLAHAN SIRUP BUAH “SOMANO” SEBAGAI OLEH-OLEH KHAS WISATA MANGROVE WONOREJO SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Surabaya has enormous potential to develop and produce useful products from the mangrove ecosystem. One of them is bogem fruit which can be processed into other products and become a brand called Somano. Brand awareness itself serves as a means to disseminate information in a creative and informative way, and does not take a long time to increase brand recognition until it has a characteristic that makes it worthy as a typical souvenir of Wonorejo Surabaya mangrove tourism. This design uses qualitative methods and quantitative methods with 3 stages carried out, namely the in-depth interview stage, field observations and distributing questionnaires to the entire general public. The approach using these 3 stages can produce a design concept with the keyword "Typical Syrup with Natural Freshness" which has its own specialty for products or flavor quality with natural ingredients. This brand awareness is designed as a communication medium to develop the brand of Somano products to be better known by the wider community to reach mangrove tourists. In writing this design, the author realizes that there are many uncertainties. Therefore, it is expected that the implementation of Somano rebranding can be consistent so as to build a strong brand image in the minds of the Surabaya community so as to increase brand awareness.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Contributors: |
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NE Print media |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Salsabilla Cantika Sujarwoputri Zahwa | ||||||||||||
| Date Deposited: | 07 Jun 2023 04:33 | ||||||||||||
| Last Modified: | 07 Jun 2023 04:33 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/14732 |
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