Lazuardi, Annisa Alyah (2023) Analisis Gambaran Kehidupan Generasi Millenial dalam Iklan Le Minerale “Wujudkan Kasih Sayang, Sambut Hari Kemenangan”. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Generations are a group of people who have the same background and age range. This background difference will eventually lead to different characteristics and mindsets in each generation. One of the generations whose characteristics are being discussed a lot is millennial generation. The millennial generation has different characteristics from previous generations, one of the factors is that this generation grows and develops side by side with rapid technological developments. Several characters, such as being proficient in using technology, high work ethic, open mindset and being able to socialize well, have received a lot of attention from the wider community. One of them is Le Minerale. Le Minerale, one of the mineral water brands in Indonesia, raises this phenomenon in one of its advertisements entitled ”Wujudkan Kasih Sayang, Sambut Hari Kemenangan”. With this advertisement, author will analyze the picture of the life of the millennial generation using qualitative methods using Roland Barthes' semiotic theory. By using this theory, author will analyze the meaning of denotation, connotation, and myth. This commercial will be divided into nine scenes based on the storyline. The results of this analysis show that the millennial generation is heavily influenced by technological developments and has a high work ethic. These two things have greatly influenced the daily life of the millennial generation, starting from family life to their social life. From this it can be seen that the conditions of the surrounding environment can have an influence on the mindset and characteristics of the millennial generation.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P93.5 Visual Communication | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Annisa Alyah Lazuardi | ||||||||||||
| Date Deposited: | 07 Jun 2023 02:52 | ||||||||||||
| Last Modified: | 07 Jun 2023 02:52 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/14699 |
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