AZIZAH, HANIK NUR (2020) PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP VOLUME PENJUALAN UD. SUMBER AGUNG II SUKOMORO. Other thesis, UPN"VETERAN" JATIM.
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Abstract
The marketing mix is a tool often used by companies to achieve marketing objectives. Marketing is done to get profit or profit in accordance with procedures carried out by the company or a business, which can affect the sales volume of UD. Sumber Agung II Sukomoro which is a business in the sale of tools and needs in agriculture. Based on the background above, the purpose of this study is to determine whether the product, price, promotion, location, People, process and physical evidence simultaneously or partially affect the sales volume of UD. Sumber Agung II Sukomoro. This type of research is quantitative research. This study uses primary data that is data directly taken from the original source in the form of a questionnaire (questionnaire) filled out by respondents. The population taken is the buyer or consumer. The sample used was purposive sampling with sample determination technique using certain considerations. With 97 respondents who have made purchases at UD. Sumber Agung II Sukomoro. The independent variables used are Product, Price, Promotion, Location, People, Process and Physical Proof while the dependent variable is Sales Volume. To prove the proposed hypothesis, multiple linear regression analysis and F test, t test are used. Based on data analysis, it can be concluded that there is a simultaneous influence between Product, Price, Promotion, Location, People, Process and Physical Evidence variables on Sales Volume. However, for the variable People and Physical Evidence there is no partial effect on Sales Volume, while the Product, Price, Promotion, Location and Process variables have a partial effect on UD Sales Volume. Sumber Agung II Sukomoro. Keywords: Product, Price, Promotion, Location, People, Process, Physical Evidence and Sales Volume
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 24 Mar 2021 05:50 | ||||||||
| Last Modified: | 24 Mar 2021 05:50 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1459 |
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