Pakpahan, Dina Mawarni (2023) Strategi Pengembangan Agrowisata Ladang Anggrek di Kabupaten Mojokerto, Jawa Timur. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Orchid fields are a combination of tourism and orchid plantations which prioritize orchid plants as a tourist attraction. Visitors to orchid agro-tourism have decreased, this is because there are several agro-tourism competitors, lack of promotion and erratic weather. The purpose of this study is to analyze visitor perceptions and provide development strategies for agro-tourism. Sampling used a purposive sampling technique with the consideration that the respondents know matters relating to the development of agro-tourism. Respondents used in this study were 96 people consisting of agro-tourism, visitors and the local government. Data analysis was carried out by collecting and compiling data in the form of tabulations. The results of the analysis are then interpreted in a descriptive qualitative manner according to the research objectives. The development of agro-tourism is carried out using the SWOT analysis method. The visitor's perception of the development of agro-tourism is the addition of facilities and infrastructure such as children's games. The alternative strategies given are increasing HR capabilities, adding educational tourism facilities and infrastructure and children's playgrounds and involving the government in promoting orchid farm agrotourism. Keywords: agro-tourism, internal factors, external factors, perceptions, SWOT
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | dina mawarni pakpahan | ||||||||||||
| Date Deposited: | 06 Jun 2023 01:34 | ||||||||||||
| Last Modified: | 06 Jun 2023 01:34 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/14567 |
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