shaliha, humairatus and Hendrarini, Hamidah (2023) pengaruh segmenting, targeting dan positining terhadap kepuasan konsumen kopi excelso di cabang jalan merr surabaya. Undergraduate thesis, UPN VETERAN JATIM.
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Abstract
A strategy is needed to increase and expand the market by means of Segmenting, Targeting and Positioning (STP) as well as an analysis to determine the extent to which people are satisfied as consumers with excelso coffee products. The purpose of this research is to 1) find out how segmenting, targeting and positioning excelso coffee is. 2) analyze how segmenting, targeting and positioning affect customer satisfaction of excelso coffee. The sample used was 50 respondents, collecting data using a questionnaire. The Partial Least Square analysis technique is in the form of the WrapPLS 8.0 program which is used to analyze the Structural Equition Model (SEM). The results of this study indicate that segmenting, targeting and positioning have a significant effect on customer satisfaction
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD1401 Agriculture-Economic aspects | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Aira Humairatus Shaliha | ||||||||||||
| Date Deposited: | 06 Jun 2023 09:09 | ||||||||||||
| Last Modified: | 06 Jun 2023 09:09 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/14427 |
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