Nada, Putri (2023) Fenomena Toxic Positivity di Instagram dan Perkembangan Hustle Culture Gen Z Kota Surabaya. Undergraduate thesis, UPN Vetera Jawa Timur.
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Abstract
Exposure to toxic positivity content uploads on Instagram during the pandemic, has motivated some Gen Z to act hustle. This research uses a virtual ethnographic approach to be able to see digital interactions, media making processes, and individual motivation in interpreting toxic positivity content on Instagram which can build Gen Z Surabaya to act hustle. This research shows that there are factors in the scope of friendship, frame of reference, field experience, to family in building motivation to act hustle through consumed toxic positivity content. It can be concluded that Instagram is a medium for the media making process in turning content into an action that can affect the lives of its users. Keywords: Toxic Positivity, Hustle Culture, Virtual Ethnography, Gen Z
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Putri Nada | ||||||||
| Date Deposited: | 26 May 2023 06:35 | ||||||||
| Last Modified: | 26 May 2023 06:35 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/13672 |
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