Ramadhan, Rizky Thyto (2023) Analisis Strategi Promosi Melalui Pemanfaatan Media Sosial Instagram Dalam Upaya Peningkatan Volume Penjualan (Studi Pada Harapan Jaya Screen Printing Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study uses Harapan Jaya Screen Printing Surabaya, which is one of the business sectors in the field of fashion clothing as a research object. The purpose of this study is to find out and analyze promotional strategies through Instagram social media in an effort to increase sales. The research method used is using a qualitative descriptive method using SWOT analysis techniques and data collection techniques through in-depth interviews (in-dept interviews), observation and documentation related to promotion strategies in identifying strengths, weaknesses, opportunities and threats at Harapan Jaya Screen Printing. Surabaya. Informants in this study include owners or owners, employees, and consumers. The results of this study obtained IFAS results which showed strength with a score of 2.26 and weakness with a score of 0.91. While the EFAS results show an opportunity with a score of 2.10 and a threat with a score of 0.80. Based on the SWOT analysis diagram, Harapan Jaya Screen Printing is in quadrant I by using the SO strategy, namely the company has opportunities and strengths so that it can take advantage of existing opportunities so that the strategy that can be applied is to support aggressive policy growth (growth oriented strategy) to increase sales
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Depositing User: | Rizky Thyto Ramadhan | ||||||||
| Date Deposited: | 24 May 2023 06:31 | ||||||||
| Last Modified: | 24 May 2023 06:31 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/13581 |
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