Ambarwati, Putri (2023) Saluran Pemasaran dan Profitabilitas Usahatani Cabai Rawit di Desa Pucuk Kecamatan Dawarblandong Kabupaten Mojokerto. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Cayenne pepper is a leading horticultural commodity, because cayenne pepper is often used for daily use and has a high economic value. Pucuk Village is the largest cayenne pepper producing village in Dawarblandong District. However, farmers cannot sell their crops to the market directly, which can affect the income earned by farmers. The objectives of this study are 1) to describe the marketing channels and marketing functions of cayenne pepper in Pucuk Village, Dawarblandong District, Mojokerto Regency, 2) to analyze the margins and marketing costs of each existing marketing channel, 3) to analyze the profitability of cayenne pepper farming from existing marketing channels in Pucuk Village. The population of this study is cayenne pepper farmers totaling 595 farmers, then for a sample of 10% of the total sample of 60 farmers taken by accidental sampling. As for marketing institutions using the snowball sampling method so that the respondents obtained 18 collecting traders, 6 large traders, and 20 retailers. The analysis method of this research is descriptive analysis, margin analysis, income analysis, and farm profitability analysis. The results of this study are 1) There are two marketing channels in Pucuk Village. Each marketing institution involved performs marketing functions according to the needs of the marketing institution. 2) Marketing margins on marketing channels I and II amounted to Rp. 31.500/kg and Rp. 24.000/kg, marketing costs on marketing channel I amounted to Rp. 6.186,17/kg and marketing channel II amounted to Rp. 4.552,05/kg. 3) The profitability of cayenne pepper farming in marketing channel II is more profitable for farmers at 7,91%. Keywords: Cayenne Pepper, Marketing Channels, Farm Profitablity
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Putri Ambar wati | ||||||||||||
| Date Deposited: | 22 May 2023 07:00 | ||||||||||||
| Last Modified: | 22 May 2023 07:00 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/13393 |
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