Tanoyo, Pandhu (2023) HUBUNGAN DIGITAL STORY TELLING DENGAN PERILAKU IMPULSIVE BUYING REMAJA (Studi Korelasi Digital Storytelling @dictionarei dengan Perilaku Impulsive buying Pada Remaja Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to find out and analyze the relationship between tiktok account storytelling @dictionarei as a free variable with the impulsive buying behavior of adolescents in Surabaya as a bound variable. The theory used as the foundation of the research is the S-R theory by Wilbur Schramm. The methodology in this study is a quantitative method with a population of 3 million @dictionarei account followers. The samples in this study were taken by purposive sampling with certain criteria. Data collection was carried out by distributing questionnaires through google forms to 100 respondents. The data analysis method used in the research consists of a spearman rank correlation and also a t test to test the hypothesis. The results showed that there was a relationship between the two research variables with a correlation coefficient value of 0.999. The coefficient value also shows the relationship between tiktok account storytelling @dictionarei including positive relationships. in addition, based on the results of the t test with a significance level of 5% it is known that the ttest > ttabel, with a value of 22,1 > 1,984 means that Ho is rejected and Ha is accepted.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Pandhu Tanoyo | ||||||||
| Date Deposited: | 14 Apr 2023 06:43 | ||||||||
| Last Modified: | 14 Apr 2023 06:43 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/12988 |
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