Rahma, Inggardi (2023) PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN, KEPERCAYAAN DAN PERSEPSI RISIKO TERHADAP MINAT PENGGUNAAN SPAYLATER DI KOTA SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
1642010080_cover.pdf Download (1MB) | Preview |
|
|
Text (Bab 1)
1642010080_Bab1.pdf Download (356kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
1642010080_Bab2.pdf Restricted to Registered users only until 14 April 2026. Download (404kB) |
|
|
Text (Bab 3)
1642010080_Bab3.pdf Restricted to Registered users only until 14 April 2026. Download (435kB) |
|
|
Text (Bab 4)
1642010080_Bab4.pdf Restricted to Registered users only until 14 April 2026. Download (727kB) |
|
|
Text (Bab 5)
1642010080_Bab5.pdf Download (150kB) | Preview |
|
|
Text (Daftar Pustaka)
1642010080_Daftar_pustaka.pdf Download (187kB) | Preview |
|
|
Text (Lampiran)
1642010080_Lampiran.pdf Restricted to Registered users only until 14 April 2026. Download (1MB) |
Abstract
The use of paylater is currently increasing. Shopee, as one of the largest e-commerce companies in Indonesia, also offers a paylater service called SPayLater. The presence of SPayLater adds to consumer choices in payment methods when making transactions so that interest in using it is inseparable from perceived usefullness, perceived ease of use, trust and perceived risk of SPayLater services. This study used quantitative methods, the population in this study were SpayLater users in the city of Surabaya. The number of samples used was 100 respondents using the convenience sampling method. The analysis technique used in this study is Partial Least Square with the help of Smart PLS 3 software. The findings of this study indicate that perceived usefulness, perceived ease of use, and trust influence interest in using SPayLater. Meanwhile, the perception of risk does not affect interest in using SPayLater. This means that there is a risk that might occur to consumers making consumers reluctant to use SPayLater.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Inggardi Rahma | ||||||||
| Date Deposited: | 14 Apr 2023 04:11 | ||||||||
| Last Modified: | 14 Apr 2023 04:11 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/12982 |
Actions (login required)
 |
View Item |