Pulansari, Farida and Suparno, Suparno and Partiwi, Sri Gunani (2012) The Influence of Product Specification and Customer Behavior to Reverse Logistics System. In: International Conference on IML 2012.
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Abstract
Purpose – purpose of this study, the influence of factor product specifications and customer behavior factors for the design of reverse logistics system. Methodology/approach – to determine product specifications, used questionnaires to identify the voice of the customer. From the questionnaire results will be obtained the largest percentage of defective products. And for customer behavior, researchers used a statistical test of 2 & 4 cluster methods and the ANOVA test. Practical implications – This research will contribute greatly to the R & D Development, to understand and study the product that has the largest percentage in particular parts which are often damaged and can produce products with high quality and performance. And for customer behavior, the benefits that can be taken in this study were researchers can collect data about consumers’ habits that have implications for reverse logistics system, ranging from lifestyle, how to use a product until the behavior is carried out if the product is damaged. Originality – previous research has been discussed about Manufacturing return, Commercial return (B2B and B2C ), Product recall, Warranty return, Service return, End-of-use return and End-of-life return, and this paper introduce the new factors namely product specification and customer behavior. Keywords: reverse logistics system, customer behavior, product specification
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD38.5 Supply Chain Management |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 21 Dec 2020 09:22 |
| Last Modified: | 28 Mar 2022 03:20 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/1269 |
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