KURNIAWATI, IKA (2018) REPRESENTASI PERAN GENDER LAKI-LAKI DALAM IKLAN (Studi Semiotik Tentang Representasi Peran Gender Dalam Iklan Gillete Blue Simple 3 dan Gillete New Assisted Shaving Razor). Undergraduate thesis, UPN 'Veteran' Jawa Timur.
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Abstract
The focus of this research is to analyze the representation of the gender roles of men described in the Gillete advertisement version of "Seamless Bikin Iri" and Gillete New Assisted Shaving Razor. The purpose of this study is to explore the role of men described and dikontruksikan on advertising. It becomes interesting when there is a portrayal of a man's role in advertising that is different from the social reality that is culturally constructed. Researchers used John Fiske's semiotic method of analysis to peel away hidden messages within the ad. From the analysis results based on the formulation of the problem, found a description of the role of men in advertising, displaying the message that the role of men xv portrayed dominated in domestic activities on parenting activities and caring for parents. Domestic is the mother's role area. Each status has a different role in society. The division of roles is arranged in an unwritten manner in the value system held by the community itself. Therefore, any ethnic culture can have differences in the division of roles by sex. But in general, the division of roles between the sexes of men and women tends to be gender biased, and many are represented in television commercials. Keywords: Culture, Gender, Masculinity
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > PJ Semitic | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 09 Mar 2023 08:01 | ||||||||
| Last Modified: | 09 Mar 2023 08:01 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/12293 |
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