Damayanti, Nimas Auralia (2023) Pengaruh Electronic Word of Mouth (E-WOM) dan Kemudahan Penggunaan terhadap Repurchase Intention (Studi pada Pelanggan TikTokShop di Kota Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (COVER)
19042010167-cover.pdf Download (1MB) | Preview |
|
|
Text (BAB 1)
19042010167-bab1.pdf Download (225kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB 2)
19042010167-bab2.pdf Restricted to Registered users only until 9 March 2025. Download (236kB) | Request a copy |
|
|
Text (BAB 3)
19042010167-bab3.pdf Restricted to Registered users only until 9 March 2025. Download (1MB) | Request a copy |
|
|
Text (BAB 4)
19042010167-bab4.pdf Restricted to Registered users only until 9 March 2025. Download (414kB) | Request a copy |
|
|
Text (BAB 5)
19042010167-bab5.pdf Download (130kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
19042010167-daftarpustaka.pdf Download (211kB) | Preview |
|
|
Text (LAMPIRAN)
19042010167-lampiran.pdf Restricted to Registered users only until 9 March 2025. Download (909kB) | Request a copy |
Abstract
This study aims to determine and analyze the efect of Electronic Word of Mouth and Ease of Use on Repurchase Intention. This research uses a quantitative approach with a survey method. The population of this research is TikTok Shop customers in Surabaya City. The research sample consisted of 150 respondents, who were taken using a purposive sampling technique with the criteria of TikTok users who are domiciled in Surabaya and have made at least 2x purchases at the TikTok Shop. The analysis technique uses multiple linear regression using SPSS 26. The results of this study indicate that simultaneously it is proven by Fcount 41.530 > Ftable 3.06 with a sign value. 0.000 so that the Electronic Word of Mouth and Ease of Use variables have a significant efect on Repurchase Intention. Partially on the Electronic Word of Mouth variable it is proven that t-count is 2.238 > ttable 1.976 with a sign value. 0.027 so that Electronic Word of Mouth has a positive and significant efect on Repurchase Intention. Partially on the Ease of Use variable tcount 8.717 > ttable 1.976 with a sign value. 0.000 so, Ease of Use has a positive and significant efect on Repurchase Intention.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Nimas Auralia Damayanti | ||||||||
| Date Deposited: | 09 Mar 2023 06:37 | ||||||||
| Last Modified: | 09 Mar 2023 06:37 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/12287 |
Actions (login required)
 |
View Item |