Maninggar, Fita Riya (2023) ANALISIS PERILAKU KEUANGAN PADA APLIKASI PEER TO PEER LENDING DALAM MENGUKUR MINAT TRANSAKSI GENERASI MILENIAL DI SIDOARJO. Masters thesis, UPN Veteran Jawa Timur.
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Abstract
Public enthusiasm regarding lending services using the current new method, namely peer to peer lending, has become the highest sector in the development of fintech in Indonesia. The purpose of this study was to determine and analyze the intention of millennials generation in making transaction on peer to peer lending applications. Researcher will review from factor perceived ease of use, perceived risk and add a moderating variable is consumer attitude in influence transactions intention on peer to peer lending applications. The Sample in this study is millennials generation born in 1981-1996, and domiciled in Sidoarjo. This study uses a simple random sampling technique, with a sample size of 105 respondents. Data analysis techniques in this study using Structural Equation Model-Partial Least Square (SEM�PLS). The results of this study show that : (1) Perceived Ease of Use has a positive significant effect on Transactions Intention, (2) Perceived Risk has a non significant effect on Transactions Intention, (3) Perceived Ease of Use through Consumer Attitude has a positive significant effect on Transaction Intention, (4) Perceived Risk through Consumer Attitude has a non significant effect on Transactions Intention. Keywords: Perceived Ease of Use, Perceived Risk, Consumer Attitude, Transaction Intention, Peer To Peer Lending
| Item Type: | Thesis (Masters) | ||||||||
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| Subjects: | H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | fita riya maninggar | ||||||||
| Date Deposited: | 26 Jan 2023 03:30 | ||||||||
| Last Modified: | 26 Jan 2023 03:30 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/11740 |
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