Ulkhaq, Alvian Dziya (2023) STRATEGI KOMUNIKASI PEMASARAN ONLINE SHOP “DASHINGSCARF” MELALUI MEDIA SOSIAL. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
ABSTRACT Alvian Dziya Ulkhaq, 1643010005, 2022. Online Shop Marketing Communication Strategy "Dashingscarf" Through Social Media. This study examines the "Dashingscarf" Online Shop Marketing Communication Strategy through Social Media. It aims to understand and describe the online shop “dashingscarf” marketing communication strategy through social media. The formulation of the problem studied in this study are: 1) How is the Online Shop Marketing Communication Strategy "Dashingscarf" Through Social Media. This research uses descriptive qualitative research. Data collection techniques used in this study are observation, interviews, and documentation. Based on the results of the study, it can be concluded that the "Dashingscarf" Online Shop Marketing Communication Strategy Through Social Media is 1) a marketing communication strategy through the use of advertising features on social media 2) a marketing communication strategy through vouchers and discounts and 3) a marketing communication strategy through uploading photos and video is interesting and good. Keywords: Communication Marketing Strategy, Dashingscarf, Social Media
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | L Education > L Education (General) T Technology > T Technology (General) |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | alvian dziya ulkhaq | ||||||||
| Date Deposited: | 18 Jan 2023 07:21 | ||||||||
| Last Modified: | 18 Jan 2023 07:21 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/11157 |
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