Perkasa, Naufal Putra Yundra (2023) Pengaruh Kualitas Website dan Online Customer Review terhadap Minat Beli Ulang Pelanggan pada Marketplace Blibli di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine the influence of website quality and online customer reviews on customer repurchase intentions on the Blibli marketplace. This study uses a sample size of 72 people who have shopped or are currently shopping on the Blibli website. This study retrieves data information using a method by distributing questionnaires in the southern part of Surabaya. The variables determined by the researchers include: the independent variable is Website Quality (X1) and Online Customer Reviews (X2) and for the dependent variable is Repurchase Interest (Y). This study uses an analytical model in the form of the Partial Least Square (PLS) model, which is a technique for constructing a model that can be assumed when there are several factors. The results of this study show that good website quality and positive online customer reviews can encourage customer repurchase interest in the Blibli marketplace.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Naufal Putra Yundra Perkasa | ||||||||
| Date Deposited: | 24 Jan 2023 02:20 | ||||||||
| Last Modified: | 24 Jan 2023 02:20 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/11125 |
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