Atmawijaya, Antony Putra (2022) Pengaruh Keamanan dan Kemudahan Terhadap Keputusan Pembelian Secara Online di Tokopedia. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The goal to be achieved from this research is to determine the effect of security, convenience on purchasing decisions at Tokopedia online. As well as knowing which variables have the dominant influence between safety and convenience on purchasing decisions at Tokopedia online. Tokopedia users in Surabaya City who have purchased online at Tokopedia are the population in this study. While the types of data used are primary and secondary data and the sampling technique uses non-probability sampling techniques with a sample of 50 respondents. PLS (Partial Least Square) is the analytical technique used in this study. Research has found that convenience and security have a positive significant effect on online purchasing decisions. And what has a dominant influence on online purchasing decisions is convenience. In this case it shows that all the hypotheses in this study are proven true.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Antony Putra Atmawijaya | ||||||||
| Date Deposited: | 18 Jan 2023 04:16 | ||||||||
| Last Modified: | 18 Jan 2023 04:16 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/11095 |
Available Versions of this Item
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Pengaruh Keamanan dan Kemudahan Terhadap Keputusan Pembelian Secara Online di Tokopedia. (deposited UNSPECIFIED)
- Pengaruh Keamanan dan Kemudahan Terhadap Keputusan Pembelian Secara Online di Tokopedia. (deposited 18 Jan 2023 04:16) [Currently Displayed]
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