Mahendra, Arya Dwi (2022) Strategi Pemasaran pada Toko Kue Rehan Bakery Cabang Semolowaru Surabaya untuk Meningkatkan Penjualan. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study's main objective is to identify and analyze marketing strategies to increase sales at the Rehan bakery branch of Semolowaru Surabaya. This research is qualitative and descriptive. This research was conducted at the Rehan Bakery branch of Semolowaru Surabaya. The subjects of this research are owners, employees, and consumers. The data analysis method used in this research is SWOT analysis using EFAS and IFAS tables. The results of the research analysis using IFAS and EFAS, Rehan Bakery has a strength factor that gets a total score of 2.90, while a weakness factor gets a total score of 0.39. The threat received a total score of 0.91, while the opportunity received a total score of 1.92. Judging from the consequences of the SWOT line, Rehan Bakery is in quadrant I with values (X;Y) (2.51; 1.01), that is, by using aggressive planning. Making a plan that requires strength to be an opportunity is an aggressive strategy.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | ARYA DWI MAHENDRA | ||||||||
| Date Deposited: | 18 Jan 2023 03:33 | ||||||||
| Last Modified: | 18 Jan 2023 03:33 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/11068 |
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