Rosyadah, Ismah (2022) Analisis Resepsi Mahasiswa Surabaya Tentang Penggunaan Profanity Di Video “BORING BOKIR - UNPAD VS UNPAR (PART 5)”. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
This study examined the use of harsh words in UUS Youtube content. This research was taken by qualitative descriptive method, which explains this research with sentences. The theory used by this study is Stuart Hall who focuses his theory on how different types of audience members interpret certain forms of content. In receiving the message, there are three positions of audience existence, namely Dominant Hegemonic, Negotiated Position, Oppositional Position. The results of this study found that actually the Youtube content studied by the researcher could not be accepted by all audiences, even though the harsh word had actually been brought jokingly. From some informants actually showed different receptions based on the 3 positions that exist in Stuart Hall's encoding-decoding theory. This is inseparable from the influence of each informant's meaning, such as his background, experiences, as well as the values and culture embraced by each informant. Keywords : Reception, Collage Student, Encoding-Decoding, Dominant Hegemonic, Negotiated Position, Oppositional Position.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media P Language and Literature > P Philology. Linguistics > P93.5 Visual Communication P Language and Literature > P Philology. Linguistics > P94.7 Interpersonal communication |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Ismah Rosyadah B | ||||||||
| Date Deposited: | 17 Jan 2023 07:30 | ||||||||
| Last Modified: | 17 Jan 2023 07:30 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/10979 |
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