Amalia, Yodiva Fitri (2022) PENGARUH BUDAYA KOREAN POP MELALUI YOUTUBE TERHADAP SIKAP COPYCAT PADA REMAJA DI KOTA SURABAYA. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
At present the global influence in the spread of culture is increasingly visible with various factors. Supporting factors such as social media and mass media. In the development of the K-Pop (Korean Pop) Phenomenon or the Korean Wave wave in Indonesia this has led to the emergence of many communities of lovers of K-Pop artists, especially for teenagers of course many have formed a community in order to be able to share information or knowledge about the Korean Wave. Korean pop culture is very much accepted by youth fan groups in the city of Surabaya. The purpose of this study is the influence of Korean pop culture through YouTube on the copycat attitudes of adolescents in the city of Surabaya. The research method used in this research is quantitative. With data collection techniques through the distribution of questionnaires / questionnaires. The results of this study show the results of multiple linear regression analysis, the dimension of Korean pop culture that has the greatest influence on the copycat attitudes of adolescents in the city of Surabaya is role mode with an overall indicator mean of 2.95. Then the results of the hypothesis test show that the influence exerted by Korean pop content culture on the copycat attitudes of teenagers in the city of Surabaya has an influence of 81%. Keywords: Culture, Copycat Attitude, Korean Pop, Korean Wave and Surabaya City.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | yodiva diva yodiva fitri amalia | ||||||||
| Date Deposited: | 16 Jan 2023 06:33 | ||||||||
| Last Modified: | 16 Jan 2023 06:33 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/10916 |
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