Kusumawati, Desiana Nur Indra and Putra, Wisnu Indra Kusumah and Tiko, R. Widyo Wibisono (2022) MAKNA DAN FUNGSI PERIKLANAN DESAIN POSTER SEBAGAI PROMOSI PRODUK MINUMAN TRADISIONAL BIR PLETOK KHAS JAKARTA. In: Seminar Nasional Desain (SNADES) 2022 : Desain Kolaborasi Interdisipliner di Era Digital, 10 Agustus 2022, Surabaya.
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Abstract
The problem that exists is that there is no deciphering of the meaning and function of advertising through poster media as a promotion of a traditional UMKM (Micro, Small and Medium Enterprises) drink typical of Jakarta Pletok beer which is still considered as a traditional drink which is less desirable. Aiming to describe the meanings and functions contained in the visual advertising poster design will be a promotional attraction for UMKM for traditional products of Bir Pletok typical of Jakarta, which is expected to increase the selling value of these traditional beverage products. The research method using qualitative methods comes from the phenomenon of promotion of a traditional UMKM Bir Pletok typical of Jakarta through poster advertising design which is then analyzed in the design method of the advertising function and the use of semiotic theory in outlining the visual meaning of poster media advertising. The results are in the form of deciphering the function and meaning of poster advertising media as a means of promotion for UMKM for the traditional Beverage Pletok Typical Jakarta Beverage. The conclusion is the analysis of the meaning analysis and the design function of poster design advertising as an advertising medium that can be an attraction for a promotion for UMKM products, especially the traditional beer Pletok beer. Keywords: Meaning and Function of Advertising, Poster Design Advertising, Beer Pletok Traditional UMKM, Semiotic Theory.
| Item Type: | Conference or Workshop Item (Paper) |
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
| Divisions: | Conference/Seminar > Seminar Nasional Desain (SNADES) 2022 |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 08 Nov 2022 02:00 |
| Last Modified: | 08 Nov 2022 02:00 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/10106 |
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