Aprilia, I Desak Made and Jastisia, Irenia and Masnuna, Masnuna (2022) POLA HIDUP MASYARAKAT BERDASARKAN WILAYAH TEMPAT TINGGAL DALAM IKLAN SASA ANIME SERIES X HAROUSEL - SASA HADIRKAN RASA UNTUK INDONESIA. In: Seminar Nasional dan Konferensi Forum Manajemen Indonesia (FMI) ke 9, 8 November 2017, Semarang.
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Abstract
Both urban and rural areas have different living patterns, one of which goes through a diet. On rural areas, communities generally cook themselves and are served to the entire family members. This is in contrast to the city people who tend to buy restaurant cuisine. The busyness of work in the city kept them from having enough time to cook themselves. Not only that, but even eating out as if it were becoming a trend in urban youth. The countryside has its own cooking features, while urbanism tends to buy at restaurants. This phenomenon was captured by Sasa through her advertisement of the "Sasa Hadirkan Rasa untuk Indonesia" series released in 2020. Through the exploratory qualitative method, the advertisement can be dissected its meaning with Roland Barthes' semiotic theory. Not only dissecting the meaning of denotations and connotations, this theory can also be used to dig up myths in such advertisements. Keywords: Life Patterns, Semiotics, Advertising
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | P Language and Literature > P Philology. Linguistics > P99 Semiotics. Signs and Symbols |
| Divisions: | Conference/Seminar > Seminar Nasional Desain (SNADES) 2022 |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 25 Oct 2022 06:18 |
| Last Modified: | 25 Oct 2022 06:18 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/10023 |
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