Ramadhan, Ahmad Zakiy and Kurniawan, Rahmat (2022) MENINGKATKAN BRAND AWARENESS MELALUI STRATEGI KOLABORASI Studi Kasus Brand Lokal Aerostreet. In: Seminar Nasional Desain (SNADES) 2022 : Desain Kolaborasi Interdisipliner di Era Digital, 10 Agustus 2022, Surabaya.
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24_AHMAD ZAKIY RAMADHAN, S.Sn., M.Sn. (REVISI FP) (177-183).pdf Download (569kB) | Preview |
Abstract
Collaboration is a strategy that turns out to be right for increasing the value of a product. In early 2022, local shoe brands collaborated with flip-flops manufacturers who were able to make people hunt for these products. This collaboration continues to be carried out by the local shoe manufacturer with brands and brands that already have bigger names. The research method used is a qualitative approach and analyzed descriptively. using the Miles-Huberman method. This phenomenon is a finding in the world of art and design, with design and brand collaboration it is able to increase Brand Awareness and products that have more value, have aesthetics and uniqueness so that they are able to attract quite a lot of target markets. This local shoe brand has been able to demonstrate the success of a collaboration. Collaboration is one of the strategies in the creation of art and design in order to be up-to-date. renewability has the allure of the target market. Therefore, this needs to be studied further, and can be used as an example of a branding strategy for other products. Keywords: Collaboration, Brand, Brand Awareness
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products N Fine Arts > N Visual arts |
| Divisions: | Conference/Seminar > Seminar Nasional Desain (SNADES) 2022 |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 24 Oct 2022 02:51 |
| Last Modified: | 24 Oct 2022 02:51 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/10001 |
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