Audyarizki, Evidelia Nabila Hamada (2023) STRATEGI MARKETING DIGITAL PERUSAHAAN MIHOYO : ANALISA KASUS ROLE PLAYING GAME GENSHIN IMPACT DI SINGAPURA (2020-2023). Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
Cover_ralat.pdf Download (1MB) | Preview |
|
|
Text (Bab 1)
Bab 1.pdf Download (371kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
bab 2.pdf Restricted to Registered users only until 12 September 2025. Download (1MB) | Request a copy |
|
|
Text (Bab 3)
bab 3.pdf Restricted to Registered users only until 12 September 2025. Download (2MB) | Request a copy |
|
|
Text (Bab 4)
bab 4.pdf Download (133kB) | Preview |
|
|
Text (Daftar Pustaka)
daftar pustaka.pdf Download (142kB) | Preview |
Abstract
ABSTRACT This study aims to discuss miHoYo's Digital Marketing Strategy: analysis of the Genshin Impact Role Playing Game case in Singapore (2020-2023). The background in this research is the Chinese game developer company miHoYo which can market it's game Genshin Impact internationally by utilizing technology and the internet. This research uses a descriptive method with the framework of MiHoYo Company's Digital Marketing Strategy: Case Analysis of Genshin Impact Role Playing Game in Singapore (2020-2023). The results of this study explain that in marketing it's products, miHoYo applies several elements of digital marketing so as to support the marketing process such as (1) Cost, (2) Interactive, (3) Incentive Program, and (5) Design and Site Design. Keywords : Digital Marketing Strategy, Game, Genshin Impact
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | J Political Science > JZ International relations | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of International Relations | ||||||||
| Depositing User: | Evidelia Hamada | ||||||||
| Date Deposited: | 12 Sep 2023 07:45 | ||||||||
| Last Modified: | 12 Sep 2023 07:45 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17280 |
Actions (login required)
 |
View Item |