Wulandari, Ritmawati (2022) Peran Akun Instagram @kebunbinatangsurabaya Sebagai Media Promosi Dalam Meningkatkan Minat Pengunjung Kebun Binatang Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Currently, the media has become one of the weapons in re-representing places a tourist spot. Proper promotion is needed so that later after this pandemic is over can build tourism economic activities quickly. The media referred to here is Instagram social media, a form of social networking can share photos and videos, Instagram can also be used as a medium One of the promotions is tourism promotion. In this study, the authors examine the role instagram account @kebunbinatangsurabaya as a media promotion in increasing the interest of visitors to the Surabaya zoo. The purpose of this research is to find out how the role of Instagram by @kebunbinatangsurabaya account as a promotional medium to increase interest visitors to the Surabaya zoo use the AISAS theory in order to find out what is the marketing strategy carried out by the manager of the garden Instagram account Surabaya animals are effective. The result of this research is the manager of the Instagram account @kebunbinatangsurabaya has taken steps for promotional activities by utilizing the features instagram such as post photo feeds, Instagram stories, Reels, Hastags, mentions, and also geotagged. As well as for the AISAS theory which is in accordance with the responses of garden visitor informants Surabaya animals, namely by bringing up Attention, Interest, Search, Action, and Share. The results can be said to be quite optimal because of the utilization of the features Instagram itself is used by the Instagram account manager @kebunbinatangsurabaya to the fullest. Keywords: Promotion, Role, Interest, AISAS theory, Instagram
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Ritmawati Wulandari | ||||||||
| Date Deposited: | 17 Jan 2023 07:13 | ||||||||
| Last Modified: | 17 Jan 2023 07:13 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/11040 |
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