Salsabila, Talitha (2022) Analisis Resepsi Etika Berkomunikasi di Media Sosial (Rekontruksi Video IGTV Series Nasib Perias di Bawelin Keluarga Manten Dalam Akun Instagram @khadijahazzahra_makeup. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research accomplished to identify reception on hate speech behaviour in 5 minutes video which uploaded on May 25th, 2021 under the series of “Make-up stylist being annoyed by the Bride’s family” in @khadijahazzahra_makeup account get total viewer 2.840.765. The video leads to ethical acts of communicating on social media which refer to hate speech behavior that isdescribed through the words heard in it. Such words classified a sarcastic speech refer to humiliation, defamation it was offend some one else. This research use qualitative method and data collection taken by in-depth interview with reception analysis study of Encoding-Decoding Stuart Hall consist of 3 common meanings to make comprehension as well as intended message of the meaning by the media comprise of : (1) Dominant hegemonic position (2) Negotiated position, (3) Oppositional position. The researcher finding differences of message meaning between informants (audiences) through interview where the research done before, found there are several dissent have 3 difference tendencies as the researcher delivered, then arise several point of views on MUA content. Aspects that presented in the video is not completely tendency that just approved by the informant. However the informants agree that video interpreting as hate speech behaviour. Keywords : Communication Ethics, Instagram , Reception Analysis
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | talitha salsabila talithasalsabila | ||||||||
| Date Deposited: | 08 Jun 2022 05:11 | ||||||||
| Last Modified: | 08 Jun 2022 05:11 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/6905 |
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