Amura, Ifda Faidah (2022) ANALISIS RESEPSI KONSTRUKSI KHALAYAK TERHADAP FEMINISME DALAM INSTAGRAM @KALIS.MARDIASIH. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Feminism become one of the most social issue which often talked by Indonesian society. According to Indonesian Dictionary, feminism is women’s movement that demands equality between women and men. This movement actively defends woman rights, but in the social reality this movement often got misinterpreted by society particularly in Islam’s perspective study. Kalis Mardiasih through her Instagram @kalis.mardiasih attended as one of the female figures who vocally speak about feminism issue and often study it in Islamic perspective of hers. The purpose of this research is to know how the audience’s ineterpret and acceptance about construction of feminism which presented by Kalis Mardiasih on her Instagram. This research use a qualitative study method of Stuart Hall’s reception analysis which focus on to see how the audience interpret and acceptance to media message. Stuart Hall in his theory of reception analysis elucidate that in audience acceptance through encoding and decoding step and then divided in three positions ; dominant-hegemonic code, negotiated code, and opositional code. This research found that audience’s interpretation and acceptance throughout Kalis Mardiasih’s Instagram were different in each informant. Due to the the differences in cultural background, education level, religious values, and life values that are contained by each informant who caused the difference in each viewpoint.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HE Transportation and Communications | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Ifda Faidah Amura | ||||||||
| Date Deposited: | 07 Jun 2022 08:26 | ||||||||
| Last Modified: | 07 Jun 2022 08:26 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/6852 |
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