FAHRUDIN SYAH, MUHAMMAD (2019) PENGARUH KUALITAS PRODUK, HARGA, DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA WAROENG SPESIAL SAMBAL “SS” SURABAYA (Studi Kasus Cabang Rungkut Madya Surabaya). Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
This study aims to determine: (1) the influence of product quality, price, and consumer perceptions together on purchasing decisions on special sambal "SS" waro (Case Study of Rungkut Surabaya Branch); (2) the effect of product quality on purchasing decisions on special sambal "SS" (Case Study of Rungkut Surabaya Branch). (3) the effect of prices on purchasing decisions on special sambal "SS" waro (case study of Surabaya Rungkut Branch). (4) the effect of consumer perceptions of purchasing decisions on special sambal "SS" (Case Study of Rungkut Surabaya Branch) This research method uses quantitative methods. The sample used in this study was incidental sampling of 100 respondents who had purchased the Waroeng Spesial Sambal "SS" product. The data analysis technique used is multiple linear regression analysis to find out how much influence the independent variables have on the dependent variables together and find out how much influence the independent variables have on individual dependent variables. Based on the results of this study, that the variables of product quality (X1), price (X2) and consumer perception (X3) have simultaneous influence on purchasing decisions (Y ). The product quality (X1) has a partial influence on the purchasing decision (Y). The price (X2) does not have a significant effect partially on purchasing decisions (Y). Consumer perception (X3) has a partial influence on purchasing decisions (Y). Keywords: Product Quality, Price, Consumer Perception and Purchasing Decision
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 07 Mar 2022 02:41 | ||||||||
| Last Modified: | 07 Mar 2022 02:41 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5339 |
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