An analysis of Decision Making in the Stock Investment

Yuniningsih, Yuniningsih and Widodo, Sugeng and Wajdi, Barid Nizarudin (2017) An analysis of Decision Making in the Stock Investment. Economic : Jurnal Ekonomi dan Hukum Islam, 8 (2). pp. 122-129. ISSN 2088-6365

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Abstract

The research objective is to test how much risk investors are willing to take when making their investment associated with the loss aversion, in terms of the risk taking behavior in relation with that of the loss aversion. The later, the loss aversion is treated as the independent variable reviewed from the two sides of the gain and loss domain. When investors are in loss aversion within the gain domain, they tend to have a lower risk taking behavior than that of the loss domain. Such tendency of investor’s behavior differences in those two different domains is described in a hypothetical value function (Kahneman and Tversky, 1979). ANOVA Test is applied t o determine the risk taking behavioral differences in the two domains toward the loss aversion. Hypothesis test results with the alpha index indicate that investors, when in the loss aversion of the gain domain, have a lower risk taking than that of the loss aversion in the loss domain. Meanwhile, using post hoc for significant test results in that the loss aversion has a signifi cant influence for the risk taking decision making in invest ment, particularly in that of the stocks. Keywords: decision making, investment, loss aversion, risk taking.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economic > Departement of Management
Depositing User: Fatchullah Fatchullah
Date Deposited: 01 May 2020 07:41
Last Modified: 08 May 2020 12:24
URI: http://repository.upnjatim.ac.id/id/eprint/36

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