KUSNIAH, NURUL (2021) PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA CV. AYO LIBURAN TOUR & TRAVEL GRESIK. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
|
Text (Cover)
Cover.PDF Download (909kB) | Preview |
|
|
Text (Bab 1)
1.PDF Download (446kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
2.PDF Restricted to Repository staff only Download (460kB) |
|
|
Text (Bab 3)
3.PDF Restricted to Repository staff only Download (368kB) |
|
|
Text (Bab 4)
4..PDF Restricted to Repository staff only Download (670kB) |
|
|
Text (Bab 5)
5.PDF Download (149kB) | Preview |
|
|
Text (Daftar Pustaka)
Dapus.PDF Download (251kB) | Preview |
|
|
Text (Lampiran)
Lam.PDF Restricted to Repository staff only Download (380kB) |
Abstract
This study aims to determine: (1) the effect of brand image and service quality on customer loyalty CV. Come on Holidays Tour & Travel Gresik (2) the influence of brand image on customer loyalty at CV. Come on Holidays Tour & Travel Gresik (3) the influence of service quality on customer loyalty at CV. Come on Vacation Tour & Travel Gresik. This research method using quantitative methods. The population in this study were customers of CV. Come on Vacation Tour & Travel Gresik. While the samples taken were 100 people. The data analysis technique used is multiple linear regression. Based on the results of this study that Fcount, namely H0 is rejected and H1 is accepted, it can be concluded that the independent variable Brand Image (X1) and Service Quality (X2) has a significant effect on the dependent variable Customer Loyalty (Y). The result of tcount Brand Image is that H0 is rejected and H1 is accepted, this means that Brand Image (X1) has a partially significant effect on Customer Loyalty (Y). While the results of tcount Price, namely H0 rejected and H1 accepted, this means that Service Quality (X2) has a partially significant effect on Customer Loyalty (Y). Keywords: Brand Image, Service Quality
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 05 Nov 2021 07:29 | ||||||||
| Last Modified: | 05 Nov 2021 07:29 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/3097 |
Actions (login required)
 |
View Item |