Firmansyah, Mochammad Al Hadad and Masnuna, Masnuna (2021) DESAIN LOGO UMKM “KLU-WEN” SEBAGAI SOLUSI PENJUALAN DI MASA PANDEMI AGAR DIKENAL MASYARAKAT. In: Seminar Nasional Desain (SNADES) 2021 : Kebangkitan desain dan new media, Surabaya.
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Abstract
Klu-Wen is an UMKM located on Jl. Rungkut Asri Timur, Surabaya. Klu-Wen provides food in the form of rice boxes with the main side dish is chicken. Klu-Wen itself was founded on the vision of the owner, which is to make Klu-Wen one of the people's choices for reference for food choices when confused about what to eat. Klu-Wen itself has a disadvantage, namely that it is difficult to find because the shop is located in a housing estate and ultimately relies more on online platforms to sell. However, these shortcomings can be overcome by making a logo design so that the shop is more recognizable and has its own characteristics. This design uses the method of the preparation stage and the creation stage. The preparation stage includes data collection, namely observation and interviews. Then the creation stage includes pre-production (visual concept and media concept), production (alternative design, final design), and post production
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N Fine Arts > N Visual arts |
| Divisions: | Conference/Seminar > Seminar Nasional Desain (SNADES) 2021 |
| Depositing User: | Fatchullah Fatchullah |
| Date Deposited: | 18 Oct 2021 01:48 |
| Last Modified: | 18 Oct 2021 01:48 |
| URI: | http://repository.upnjatim.ac.id/id/eprint/2933 |
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