Rica El Chidtian, Aileena Solicitor Costa and Nisa, Diana Aqidatun and Dewi, Riza Septriani (2021) KAMPANYE PENTINGNYA GERAKAN 5M DI KAWASAN WISATA. In: Seminar Nasional Desain (SNADES) 2021 : Kebangkitan desain dan new media, Surabaya. (Submitted)

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ABSTRACT The COVID-19 pandemic is not over yet. In Indonesia, this situation is worsening due to the large number of people exposed, millions of people have been confirmed positive for COVID-19 and it continues to grow every day. In an effort to spread and prevent the spread of COVID-19, the Indonesian government has issued a policy to stop the increase in Covid-19 cases. One of the policies of the Indonesian government is to implement ‘The Gerakan 5M’ which consists of hand washing, mask wearing, keeping your distance, keeping your distance from crowds, restricting mobility and interaction. In support of the efforts of the Indonesian government, the campaign design of ‘The Gerakan 5M’ was carried out. This design is done in a tourist environment because tourist attractions are the most popular places to visit by people. This design uses a qualitative approach. The end result of the project is the creation of a social campaign capable of delivering messages to the public about the importance of disciplined behavior in effectively implementing ‘The Gerakan 5M’. Keywords social campaign, Covid-19, 5M movement, policy.

Item Type: Conference or Workshop Item (Paper)
Subjects: P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media
Divisions: Conference/Seminar > Seminar Nasional Desain (SNADES) 2021
Depositing User: Fatchullah Fatchullah
Date Deposited: 12 Oct 2021 02:44
Last Modified: 12 Oct 2021 02:44
URI: http://repository.upnjatim.ac.id/id/eprint/2827

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