UMMA, YUNIAR MISLACHUL (2020) PERANCANGAN BRANDING RUMAH BATIK JAWA TIMUR SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS. Undergraduate thesis, UPN "VETERAN" JATIM.
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Abstract
Batik is one of the national heritages that has gained world recognition through the United Nations Educational, Scientific and Cultural Organization (UNESCO) established as an Indonesian Cultural Heritage in 2009, Batik as one of Indonesia's original forms of culture must be maintained and preserved, one of many ways to preserving batik is with a batik house. East Java Batik House is a batik house that was established as a form of concern for the owner of the sustainability of batik itself, East Java batik house located in Surabaya has more than 2,000 collections of batik cloth with complete motifs from all regions in East Java, in addition East Java Batik House also offers a variety of superior facilities, ranging from providing batik cloth, providing batik tools and materials, as well as offering a batik course program, all of these facilities can be enjoyed by visitors in one place at a time, although with the various facilities that have been offered but the East Java Batik House has not widely known by the public. This design raises the title "Designing of East Java Batik House as an Effort to Increase Brand Awareness" departing from the problem of the less well-known East Java Batik House as one of the batik houses with a very complete range of facilities. This design uses qualitative and quantitative research methods with in-depth interview approaches, direct field observations and questionnaires aimed at primary and secondary segment targets. Books and journals are also used as a method for obtaining secondary data. Based on the results of data analysis that has been done, it is found that the lack of familiarity of the East Java Batik House is caused by several factors such as the lack of maximum branding at the East Java Batik House at present both in terms of visuals, media or other diversions, so that from this problem the need for branding of the House arises. Effective and efficient East Java Batik as an effort to increase brand awareness. The design concept for this design refers to the chosen keyword, "Traditional Griya", which puts forward 3 superior facilities from the East Java Batik House that will be applied in a visual form that is identical to traditional impression and has a meaning that is in line with the brand character, using informative language styles to support the brand in already emphasizing product knowledge especially about Batik. With an effective and efficient branding, it is expected that the East Java Batik House can develop into a company that has strong brand awareness in the minds of the public and is able to compete with other well-known brands. Keywords: Batik, Branding, Brand Awareness, Facilities, Traditional
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | N Fine Arts > NK Decorative arts Applied arts Decoration and ornament | ||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 21 May 2021 07:57 | ||||||||
| Last Modified: | 21 May 2021 07:57 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1758 |
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