RACHMAWATI, ALMIRA YUAN (2020) UPAYA PEMERINTAH INDONESIA DALAM MENINGKATKAN PARIWISATA MELALUI BRAND WONDERFUL INDONESIA TAHUN 2011-2017. Undergraduate thesis, UPN "VETERAN" JATIM.
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Abstract
Tourism is one of the sectors that is developing quite well in Indonesia. The government is paying enough attention to this sector because of its development. In 2008 Indonesia adopted a tourism brand, namely "Visit Indonesia" and in 2011 Indonesia underwent a brand change to "Wonderful Indonesia". The national tourism sector is now one of the important factors for national development. Tourism is one of the country's highest foreign exchange earners. Therefore this study analyzes the efforts of the Indonesian government in improving Indonesian tourism through the Wonderful Indonesia brand in 2011- 2017. By using several theories, namely nation branding and tourism, tourism promotion and cultural and public diplomacy. Some of the efforts carried out by forming tourism brands, promotions and diplomacy with destination branding sub-brands, conducting co-branding, following trade shows and also using mass media as a tool to spread information about tourism. With the Wonderful Indonesia branding, tourism is more recognizable by tourists. Increased and stable competitiveness. And also get a lot of achievements or awards that can be evidence of increasing Indonesian tourism. Key Word: Tourism, Nation Branding, Wonderful Indonesia
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | J Political Science > JZ International relations | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of International Relations | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 24 May 2021 02:10 | ||||||||
| Last Modified: | 24 May 2021 02:10 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1737 |
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