WIDIAWATI, WIDIAWATI (2020) ANALISIS STRATEGI BERSAING DENGAN PENDEKATAN PORTER FIVE FORCES MODEL(Studi Pada Ayam Keprabon Express Gwalk-Surabaya ). Other thesis, UPN "VETERAN" JATIM.
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Abstract
Competitive competition is also experienced by Ayam Keprabon Express Gwalk Surabaya as a culinary business that sells food, namely geprek chicken. The purpose of this research is to find out and analyze the competitive strategy used by Ayam Keprabon Express with the Porter five forces model approach and SWOT analysis. The research method used is quantitative with a type of descriptive research using the Porter five forces model approach consisting of the threat of new entrants, bargaining power of suppliers, threats from companies in one industry, threats of substitute products, and bargaining power of buyers. Data collection is done through observation, interviews, documentation, and triagulation. The research results shown by Ayam Keprabon Express Gwalk based on the analysis of Porter five forces high threat comes from (X3) company competition in one industry and (X4) substitution products. From the SWOT analysis using IFAS and EFAS scores of Strength 1.65 and Weakness 0.90, Opportunity 1.36 and Threat 1.65. The choice of strategy is ST with a high value of 3.30, so the SWOT diagram is in quadrant II with a strategy to support an diversification (product or market). Keyword: Competitive Strategy, Porter Five Forces Model, SWOT Analysis.
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 25 May 2021 04:37 | ||||||||
| Last Modified: | 25 May 2021 04:37 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1492 |
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