Istiawan, Gregorius Guardiola (2023) PERANCANGAN VIDEO PROMOSI PT. KREATIFUL DIGITAL INDONESIA DENGAN ANIMASI 2D UNTUK MENINGKATKAN BRAND AWARENESS. Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
In the digital industry 4.0 era, many digital businesses have helped the Indonesian economy. Kreatiful is one of the digital businesses engaged in the design agency. In selling products or services, of course, you need a promotion that can attract people's interest in buying and using their products. This is because promotional media is a medium that influences the effectiveness of a product, and is also often used in the trade industry to increase product sales results and product brands or brand awareness. Promotional videos will really help all areas of digital business to increase brand awareness. This design uses several methodologies to search for and collect data, namely qualitative data with Kreatul's observations, interviews with the CEO of Kreatiful and several senior animators as well as Focus Group Discussions with the Kreativa's internal parties. Meanwhile, quantitative data uses questionnaires for young entrepreneurs in the city of Surabaya and outside Surabaya. Questionnaires were conducted to look for visual interests and media tastes of the audience. Data analysis used qualitative and quantitative data analysis, the 5W+1H method and SOAR analysis to find the keyword "From Creative for MSMEs". In addition, animation also has more potential to become a media campaign with attractive assets and visuals. By using 2D animation, Kreatiful's promotional videos that focus on MSME design issues can increase brand awareness and convey information about Kreatiful's design services. Keywords: Animation, MSME, Design
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NC Drawing Design Illustration |
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| Divisions: | Faculty of Architecture and Design | ||||||||||||
| Depositing User: | Gregorius Gerry Istiawan | ||||||||||||
| Date Deposited: | 07 Jun 2023 03:24 | ||||||||||||
| Last Modified: | 07 Jun 2023 03:24 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/14682 |
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