Simanjuntak, Pinky Della Angelina (2023) PENGARUH KEMUDAHAN, KEPERCAYAAN DAN KEBIASAAN TERHADAP PENGGUNAAN E-WALLET DANA (Studi Pada Mahasiswa di UPN Veteran Jawa Timur). Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
The presence of changes in digital technology increases the use of smartphones so that it affects various aspects of people's lives in their daily activities. For example changes in a transaction, where this payment system can be made using an internet-based digital wallet (e-wallet) application. The use of this e-wallet is easy and effective because you don't need to carry cash, so it can be easier and less troublesome. One of them is Dana, a digital wallet with many useful features. The purpose of this study is to determine the effect of convenience, trust and habits on the use of Dana e-wallets. This research uses a quantitative approach with the data collection method used is a questionnaire which will then be measured with a Likert scale. The population in this study were students who used e-wallet funds at the East Java "Veteran" National Development University with a sample of 153 respondents. The analysis technique uses multiple linear regression using purposive sampling techniques and SPSS 26 for windows. Hypothesis testing was carried out using the t test. The results of the study show that convenience, trust and habit have a significant effect on the use of Dana e-wallet simultaneously. Partially Convenience, Trust and Habits have a positive and significant effect on the use of e-wallet Funds. The most widely used feature is the Send Money or Send Money feature. For suggestions for future research, consider other variables such as service loyalty, community preferences, brand image and other variables which then expand the scope to different objects and locations.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products H Social Sciences > HF Commerce > HF5549 Personnel Management. Employment Management |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Pinky Della Angelina Simanjuntak | ||||||||
| Date Deposited: | 24 May 2023 06:26 | ||||||||
| Last Modified: | 04 Jun 2023 01:58 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/13408 |
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